Crossroads Crisis Communication

I created this 16-page crisis communication plan for the Crossroads Urban Center in Salt Lake CIty, UT to finish off my first semester of graduate school. Below is the introduction. See the complete report here.


Seismic risk poses a threat to millions of northern Utah residents whose homes reside adjacent to the Wasatch Fault. According to the University of Utah Seismograph Stations, paleoseismic studies have found evidence for at least 20 major earthquakes along the Wasatch Fault over the last 6,000 years. In an article published in the Deseret News in April 2015, “Keith Koper, director of the University of Utah seismograph stations, said earthquakes don’t occur like clockwork and many geological variables influence their likelihood, but the reality is that it could happen anytime” (McKellar).

Businesses and organizations that are prepared to communicate effectively during a crisis such as an earthquake would better serve their communities by providing valuable resources for survival and recovery. With a crisis communication plan in place, the Crossroads Urban Center staff and volunteers will be able to quickly execute the communications necessary to obtain the goal of providing food, baby supplies, and clothing support to families and individuals during a crisis.

This report will review the steps on preparing for, adapting to, communicating, and evaluating after a crisis, as outlined below:

Step One Prepare for a Crisis
Step Two Assess Crisis Status
Step Three Commit to Communicate Ethically
Step Four Execute Communications Plan
Step Five Evaluate Crisis Response